Winter is back. This winter I saw nostalgic things on the street. I haven’t seen duffle coats for a while, like 10 years, but this year I see many people wear them on the street. I realized that duffle coats are back, meaning they are one of the trends nowadays.
People seek for new trends all the time. What is the hottest color this season? What is the hottest design? Or, it could be a question like the coat that I bought is trendy?
Insparq, an analytics startup can give you the answer both the merchants and the customers to the last question. Insparq provides a social merchandising platform that translates social activity into real-time trending product recommendation. This recommendation includes the number of shares, reviews and the number of purchase.
(Lolly Wolly Doodle’s Trending Feed page)
(product thumbnail includes each social platform’s share buttons, how many people shared, comments, and how many people bought this item)
Based on the real-time trending, first, consumers can see what is the most common item that they would not fail from the online purchase. The more people purchased, the more consumers convinced that this is popular whatever the reasons behind the purchase.
Second, customers can discover new products because Sparq’s Trending Products Feed updates items with a certain time period.
Third, easy and convenient product share function spreads words. When you mouse-over to the product thumbnail, an embedded sharing function appears so that website visitors can easily share product with friends and families. In a retailer’s perspective, this is a great way to turn customers into brand advocates. Ultimately, Insparq’s Trending Feed helps retailers improve conversion rates.
Insparq’s technology is a great source for companies that do not have a strong IT team that has a good analytics skills and can build a platform like this. Along with this fact, Insparq offers a dashboard, which managers can easily measure the effectiveness of sharing behaviors. It is possible to find out most viral products, influential customers and effective social network channel. In addition, this platform can combined into the current website without a big hassle, and the brand can even choose loos and feels of the trending feature so that the brand can keep carrying the integrated website.