Monthly Archives: December 2014

Capstone Project

For the capstone project (graduation project), I proposed a business plan that upcycles leather for fashion accessories, targeting young green consumers. Unique, clean and modern design is the core of the brand (Humane), and it extends its brand value through philanthropic … Continue reading

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CRM – Marketing Research Project

For CRM course at NYU, I assessed Sephora and it loyalty program.    Click the link to download: Sephora VOC Note: As a class assignment, the number of questions were limited by using a free marketing research tool, Survey Monkey. The number of … Continue reading

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