Capstone Project

For the capstone project (graduation project), I proposed a business plan that upcycles leather for fashion accessories, targeting young green consumers. Unique, clean and modern design is the core of the brand (Humane), and it extends its brand value through philanthropic involvement. I provided industry analysis, competitor analysis, consumer analysis, and plans for operation, marketing and finance.

Capstone ScreenshotsCapstone ScreenshotsCapstone ScreenshotsCapstone ScreenshotsCapstone ScreenshotsCapstone ScreenshotsCapstone ScreenshotsCapstone Screenshots

Please click the link to see the full report: Binna Heo Capstone Project

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