CRM – Marketing Research Project

For CRM course at NYU, I assessed Sephora and it loyalty program.

Screen Shot 2014-12-21 at 2.56.53 PM Screen Shot 2014-12-21 at 2.57.06 PMScreen Shot 2014-12-21 at 2.57.15 PM Screen Shot 2014-12-21 at 2.57.18 PM

Click the link to download: Sephora VOC

Note: As a class assignment, the number of questions were limited by using a free marketing research tool, Survey Monkey. The number of subject was smaller than 30; therefore, there’s no statistical meaning for this case study.

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