Author Archives: Binnaheo

Social Media Analytics – Facebook Insights

I downloaded data of a certain period from Facebook Insights and provided a report with some key metrics. Please click the following link to see the full report: Digital Analysis-Facebook December 2014

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SEM PPC Portfolio

At Toy Industry Foundation, I manage Google AdWords campaigns to increase brand awarness and donations. I launched three campaigns on October 2013 and one ad-hoc campaign on December. I suggest keywords using keyword planner, create keyword ads, provide reports and monitor … Continue reading

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Capstone Project

For the capstone project (graduation project), I proposed a business plan that upcycles leather for fashion accessories, targeting young green consumers. Unique, clean and modern design is the core of the brand (Humane), and it extends its brand value through philanthropic … Continue reading

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CRM – Marketing Research Project

For CRM course at NYU, I assessed Sephora and it loyalty program.    Click the link to download: Sephora VOC Note: As a class assignment, the number of questions were limited by using a free marketing research tool, Survey Monkey. The number of … Continue reading

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Trend that your website can build

Winter is back. This winter I saw nostalgic things on the street. I haven’t seen duffle coats for a while, like 10 years, but this year I see many people wear them on the street. I realized that duffle coats … Continue reading

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Going to the China Ecommerce Market

(image source: flatclassroomproject.org) Internet connects everyone in the world. When Gangnam Style hit the world in 2012, people in the world laughed at the same music video and did the Gangnam Style dances in clubs. I believed that the Internet combines … Continue reading

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Google Wallet: Your bank account, loyalty cards and coupons roll into one

Since iPhone was introduced to the world for the first time, smartphones have conquered our lives so fast in many ways. You can share your life through social network services, test and voice chat with your friends with no SMS … Continue reading

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